The fact that you came across this book is a good indicator that you're fairly savvy when it comes to ASO and this whole App Business thing.
MYTH: ASO is only for nerds
In this guide I will burst this myth. Inside you will find 50 extremely useful, actionable and free ASO tips & tricks. Follow them and you too can get 10.000 downloads for your app in 5 months. The best ASO takes time!